The Beginning of Major Growth in Europe
By Dan Norman, President, Synergy WorldWide
Coming off of the most important event in Europe’s history, Summit 2014 in Barcelona, Spain, we could not be more thrilled with the results that stemmed from the success of this event.
At this event, we launched two new products—SLMsmart Meal Replacement and e9—and the energy felt during these launches indicated a promising year for Synergy Europe. There were many things that contributed to this undeniable energy—the beautiful venue, the spectacular poolside reception, and the Parade of Nations where Team Members from 15 European countries showcased their patriotism. We witnessed a selfless act performed by 8-year-old Saxon Flint as he raised money for the 5 Star Legacy Foundation by selling hand-made bracelets, an idea that was entirely his own. Of course, we must not forget Founder Dan Higginson’s moving tribute to Will Martin, a man who taught all of us the true meaning of Synergy’s slogan “Leave a Legacy” during his lifetime.
The Germanic region—Germany, Austria and Slovenia—had an unbelievable month. Most of the growth we saw in October was driven by these markets whose rank advancements increased by 150%.
However, the energy felt as these events unfolded would not have been possible without your enthusiasm and your passion for Synergy. Top leaders trained us well on the science behind the new ProArgi-9+ formula and the new SLMsmart and e9 products. These leaders also taught us how to market these product systems to recruit new customers and distributors.
Synergy WorldWide Europe now has a stake in the weight management supplement industry and energy supplement industry, a combined $45 billion market, but have we really been able to pull in the sales that we were aiming for? The answer is yes.
In October 2014, the month following the Summit in Barcelona, sales in Europe increased by almost 50%. Activations increased by 56% and rank advancements doubled. The Germanic region—Germany, Austria and Slovenia—had an unbelievable month. Most of the growth we saw in October was driven by these markets whose rank advancements increased by 150%. Three leaders in this region hit titles above Team Elite in the same month. Congratulations to Hakan Cetin, one of Europe’s first Team Members, who achieved Diamond Executive in October. I also want to congratulate Elfiede and Karl Tappauf, and Susanne and Thorsten Kupske for achieving Pearl Executive. While we knew Synergy Team Members would make Quarter 4 in 2014 a time to remember, we couldn’t have foreseen this kind of phenomenal success.
This momentum isn’t about to die down any time soon. We will come into the new year swinging with Kickoff events in every market that will stoke the fire that is already burning strong. It is imperative that we drive everyone to these Kickoff events.
I look forward to meeting Synergy’s Top Leaders in Dubai next month. Everyone should make attending Legacy Retreat and Team Manager Academy a high-priority goal. We want you to be at both of these events and are excited to spend time with new and returning qualifiers.
Keep going strong. We are impressed by you every day and can’t wait to watch as Europe continues to thrive in 2015.
> Click here to view photos from Europe Summit 2014
Watch a video recap below: